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Google Business Profile optimization checklist
In short: Optimizing your Google Business Profile means completing every section accurately, choosing the right categories and services, adding real photos, posting regularly, answering reviews and checking your visibility over time. Use this checklist and repeat it every month.
Basics
- Profile claimed and verified.
- Business name matches your real-world name (no keyword stuffing).
- Address or service area correct; phone and website correct.
- Opening hours set, including special hours for holidays.
Categories and services
- Most specific primary category selected.
- Relevant secondary categories added.
- Services listed with short descriptions.
Description and attributes
- Clear description of what you do, who you serve and where, written for customers.
- All relevant attributes selected.
Photos and posts
- Logo and cover photo set.
- Real photos of work, team and location, added regularly.
- Posts about offers, projects or news on a steady schedule.
Reviews
- A simple way for customers to leave a review (share your review link).
- Every review answered. Templates here.
Tracking
- Check your visibility from several points around your location with a geo-grid.
- Review insights monthly and note what changed.
Short on time? RankTitan's Google Business Profile optimization software helps with services, descriptions, posts and review replies from one dashboard.
Frequently asked questions
How do I optimise my Google business page?
Complete every section accurately, choose precise categories and services, add real photos, post regularly, reply to reviews and track your visibility over time.
How often should I update my Google Business Profile?
Check it at least monthly, and update it whenever your hours, services or contact details change. Post regularly to show the business is active.
Is a Google Business Profile free?
Yes. Creating and managing a Google Business Profile is free.
Ready to see where you stand?
Request a free Google Business Profile audit, or pick a plan and connect your profile.
Last updated: October 25, 2026