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How much does local SEO cost?
In short: Local SEO costs depend on whether you do it yourself, use software or hire an agency. Software plans can start at around $10 to $100 per month; agency retainers are typically much higher and vary widely by market and scope. Free basics (a complete Google Business Profile) come first.
Three ways to do local SEO
- DIY: free tools and your own time. A complete Google Business Profile costs nothing.
- Software: a monthly subscription that handles the routine work. RankTitan's plans are $10, $30 and $99 per month.
- Agency or freelancer: custom strategy and execution, usually priced as a monthly retainer or project fee that varies widely.
What drives the price
- Number of locations.
- How competitive your market is.
- How much content, review management and reporting you need.
Which is right for you?
If you have the time, start with the free basics in our checklist. If time is the problem, compare RankTitan plans. If you need a full custom strategy, an agency may fit; many agencies use tools like RankTitan behind the scenes.
Whatever you choose, be wary of anyone who guarantees a ranking position.
Frequently asked questions
How much should I pay for local SEO?
It depends on scope and market. Software can cost from about $10 per month, while agency retainers are typically much higher. Start with the free basics and add paid help where it saves you time.
Can I do local SEO on my own?
Yes. Completing and maintaining your Google Business Profile, earning reviews and keeping your details consistent are all things a business owner can do, with tools to save time.
Is local SEO free?
The basics are free, such as a Google Business Profile. Paid tools and services save time and add tracking, automation and reporting.
Is doing local SEO worth it?
For businesses that depend on nearby customers, being easy to find on Google Maps is usually worth the effort, although results depend on competition and are never guaranteed.
Ready to see where you stand?
Request a free Google Business Profile audit, or pick a plan and connect your profile.
Last updated: October 25, 2026